Integrating Your Marketing.
All the Pieces. All the Time.
To champion your brand and channel your marketing.
By blending unparalleled marketing prowess, along with our data driven and technical savviness, Mosaic creates the solutions to cultivate your brand.
We're an eclectic bunch. We're witty, talented and passionate about all things creative. We're storytellers and designers, bringing your brand to life. We're technologists and love developing code, making the interaction with your brand cool and effective. By partnering with Mosaic, you are getting the best combination of marketing and technology geeks and strategists, bringing the best solutions for your business.
Jesse James & Co., Inc. needed a marketing partner to launch its existing and growing brand of beads and buttons to the next level. Mosaic presented all marketing capabilities – from website design to product packaging, and everything in between. Upon partnering with Mosaic, Jessse James Beads & Co., Inc. quickly experienced the value of having all marketing and website services under one roof, proving to be an efficient way of building a marketing program for so many different audiences. The marketing partnership began with establishing a brand look and feel through a presentation used to showcase the company and its capabilities to potential partners and vendors. The established brand and respective presentation resulted in huge licensing opportunities for Jesse James & Co., Inc. including well-respected household names such as Disney, Nickelodeon, J. Lo, and Vera Wang, to name a few.
From this initial branding program, concepts for new websites evolved, as well as a full line of product headers, and coordinating flyers, and postcards. The two company websites: www.dressitup.com and www.jessejamesbeads.com will debut in early May, bringing the brands to new heights. Mosaic embraces the partnership with Jesse James & Co., Inc. and looks forward to developing ongoing strategies as new marketing opportunities unfold.
Joining forces in May 2012, Mosaic and Lehigh Carbon Community College (LCCC) have created a brand and marketing campaign that some call 'heroic'. The marketing covers the gamut – from traditional to online advertising. The campaign started with a simple, but powerful message about the value of a community college education.
The 'value' campaign continues to promote the high-quality and valuable education associated with attending LCCC. The campaign speaks to the academics, as well as the financial benefit of an LCCC education. Reiterating LCCC's long-standing tagline, "Start here, go anywhere", the value campaign expresses that an LCCC education is the foundation to a prosperous future. The campaign began with actual students expressing 'value statements'.
Throughout our joint efforts, the 'value' campaign has grown and evolved and began showcasing the 'value' one receives from an LCCC education as being heroic. The students in the campaign took on personas as superhero characters, and those characters were brought to life their very own graphic novel, The Guardian and the Graduates. Not only was Mosaic thrilled to dive right into the graphic novel genre with LCCC, the team was able to take this one step further with an interactive website, truly making this an integrated campaign.