Integrating Your Marketing.
All the Pieces. All the Time.
To champion your brand and channel your marketing.
By blending unparalleled customer service with marketing and technical savviness, Mosaic imparts the solutions to drive your brand.
We're an eclectic bunch. We're witty, talented and passionate about all things creative. We're storytellers and designers, bringing your brand to life. We're technologists and love developing code, making the interaction with your brand cool. By partnering with Mosaic, you are getting the best combination of marketing and technology geeks and strategists, bringing the best solutions for your business.
Jesse James & Co., Inc. needed a marketing partner to launch its existing and growing brand of beads and buttons to the next level. Mosaic presented all marketing capabilities – from website design to product packaging, and everything in between. Upon partnering with Mosaic, Jessse James Beads & Co., Inc. quickly experienced the value of having all marketing and website services under one roof, proving to be an efficient way of building a marketing program for so many different audiences. The marketing partnership began with establishing a brand look and feel through a presentation used to showcase the company and its capabilities to potential partners and vendors. The established brand and respective presentation resulted in huge licensing opportunities for Jesse James & Co., Inc. including well-respected household names such as Disney, Nickelodeon, J. Lo, and Vera Wang, to name a few.
From this initial branding program, concepts for new websites evolved, as well as a full line of product headers, and coordinating flyers, and postcards. The two company websites: www.dressitup.com and www.jessejamesbeads.com will debut in early May, bringing the brands to new heights. Mosaic embraces the partnership with Jesse James & Co., Inc. and looks forward to developing ongoing strategies as new marketing opportunities unfold.
Joining forces in May 2012, Mosaic and Lehigh Carbon Community College (LCCC) have created a brand and marketing campaign that some call 'heroic'. The marketing covers the gamut – from traditional to online advertising. The campaign started with a simple, but powerful message about the value of a community college education.
The 'value' campaign continues to promote the high-quality and valuable education associated with attending LCCC. The campaign speaks to the academics, as well as the financial benefit of an LCCC education. Reiterating LCCC's long-standing tagline, "Start here, go anywhere", the value campaign expresses that an LCCC education is the foundation to a prosperous future. The campaign began with actual students expressing 'value statements'.
Throughout our joint efforts, the 'value' campaign has grown and evolved and began showcasing the 'value' one receives from an LCCC education as being heroic. The students in the campaign took on personas as superhero characters, and those characters were brought to life their very own graphic novel, The Guardian and the Graduates. Not only was Mosaic thrilled to dive right into the graphic novel genre with LCCC, the team was able to take this one step further with an interactive website, truly making this an integrated campaign.
When Brinker Capital needed a mobile application to educate customers about investment allocation, Mosaic Interactive delivered the Absolute Return Mixer, a crossplatform application that injects a bit of fun and game-like feel into a complicated financial process. Brinker Capital president John E. Coyne III called the application, "the Angry Birds of allocation".
Using the AR Mixer, brokers can sit down with clients and easily communicate a high-level concept. Investors have the choice of using dials or drop down menus to enter factors such as their risk tolerance, future purchasing power, and time horizon to yield a snapshot of their proposed return allocation. The application is not only intuitive and precise, it also captures the Brinker Capital brand.
A master’s thesis turned into a business plan and that’s how it all began.
Knowing he was in a unique position to help clients integrate their marketing with technology, Matthew McKernan rolled his master's thesis on the convergence of technology into a business plan and founded Mosaic Interactive in 2006. Now in its eighth year and still going strong, Mosaic Interactive is an agency specializing in both interactive and traditional marketing, with the greatest emphasis on integrating the two.
In May 2014, Mosaic Interactive became simply Mosaic, bringing a whole new agency experience to the community – new look, feel and approach. But the one thing that hasn’t changed is the way we bring you the best integrated marketing solutions. We continue to attract talent passionate about all things creative and look forward to launching your next marketing project forward.