Downtown Bethlehem Association Launches iPhone App
The Downtown Bethlehem Association (DBA) wanted to launch a mobile application that would showcase its member businesses and generate interest in the many attractions Bethlehem’s historical North Side and cultural South Side have to offer. The finished product, available in the iOS app store, is attractive, easy-to-use, and feels native to the city of Bethlehem through its use of the iconic star.
The app is focused on helping its users, both local residents and visitors to the city, discover attractions and businesses that cater to their particular interests. Major features of the app include a main page that splits attractions into categories such as dining, shopping, and entertainment; a full directory of DBA member businesses with keyword search functionality; a map that displays the locations of attractions in the directory; and information about parking and events.
Mosaic developed the app as an extension of the DBA website. It’s an easier way for people who are away from their desktops to access all of the information the DBA has available. The setup is convenient for DBA administrators as well, who are able to manage the app and add updates directly through their website.
DBA and Mosaic already have plans for future upgrades to the app, which will include the ability for member businesses to offer coupons and send notifications about sales and events. An app for android users is in the works as well.