Our Work / Pocono Mountain Visitors Bureau

Destination Draft in the Poconos

Brainstorming a new idea to draw the New Jersey crowd to the beautiful Pocono Mountains’ resorts and hotels, the PMVB created "Destination Draft" — an all-inclusive, customizable get away for fantasy football fanatics. Their marketing campaign included online banner ads designed and developed by Mosaic Interactive that ran on NJ.com and NewJersey.com to attract the right demographics at the appropriate time.