CASE STUDIES

• Lehigh Valley Idol
• Athletes for Better Education
• Blue Comet Cafe

Case Study: Lehigh Valley Idol

Background
Lehighvalleyidol.com is an online competition that enables competitors to upload videos and gives visitors the opportunity to view the entries at no charge, or pay to vote. It serves as a preliminary online competition leading up to a live final event.

Objectives
Lehigh Valley Idol sought an interactive website that would establish an online presence for the competition and promote it to the region and beyond. They further required an ecommerce section to allow contestants and voters to access fee-for-service features.

Solution
Understanding that the site would be used by young and old alike, Mosaic Interactive started with an intuitive navigational structure. By using consistent design elements in the navigation, the resulting site is uncluttered and easy to use.

The ecommerce section was developed with security and simplicity in mind, allowing competitors and voters to sign in and make purchases via credit card or PayPal. And with the highest levels of security built into the site, users can make transactions worry-free.

Mosaic Interactive also leveraged its extensive knowledge of Search Engine Optimization to create copy that is written with Yahoo, Google and other popular search engines in mind. As a result, Lehighvalleyidol.com enjoys excellent organic search engine rankings.